Festival Partnership · Rolling Loud
Something Dope
× Rolling Loud.
Something Dope had the ability to run our Open Mic inside Rolling Loud, the largest hiphop festival in the world. Festival attendees signed up to perform. Many Something Dope artists bought festival tickets just to come do it.
70,000+
Festival attendees
Inside
The gates
Open Mic
Live at Rolling Loud
Largest
Hiphop festival, world
The Headline
Rolling Loud is the largest hiphop festival on the planet. 70,000+ attendees, every major artist in the genre, every label, every agency, all in one footprint for one weekend.
We didn't sponsor a stage. We didn't buy a branded activation. Something Dope had the ability to run our Open Mic inside the festival. Festival attendees signed up to perform. Many Something Dope artists bought tickets just to come do it. Same raffle ticket, same freestyle takeovers, same discovery energy, now live in front of the biggest hiphop audience on the planet.
A real cosign between two communities pointing in the same direction.
What happened
The move, in
four beats.
- 01
Inside the largest festival
We had the ability to run our Open Mic inside Rolling Loud, the largest hiphop festival in the world. Same format that runs our own rooms, now live at festival scale.
- 02
70,000+ in the crowd
Festival attendees walking up to an Open Mic during the weekend. The format that made Myles Smith and Lekan, running for the biggest hiphop audience on the planet.
- 03
Attendees could sign up
Any festival attendee could sign up to perform. Raffle ticket entry, freestyle takeovers, surprise moments, opened up to anyone inside the gates.
- 04
Our artists pulled up
Many Something Dope artists bought festival tickets just to come perform. That is the community cosigning itself, live and loud.
Inside the festival
What it looked like.
Ten frames from the weekend. Festival floor, Open Mic moments, crowds between stages.
The largest festival in the world let us run our format inside it. That's not a sponsorship. That's the community recognizing the community.
Festival, brand, or label?
Want the next Rolling Loud moment.
We partner with festivals, brands, and labels who want to stand next to the community we've built. Tell us what you're cooking and we'll build something worth pulling up for.
Texture · From the weekend
Explore the community