Founded in Los Angeles · 2019 · Built for everywhere
A launchpad for independent artists.
A production house for the brands backing them.
A global community discovering, developing, and elevating the next generation of artists, and the production partner for the brands and labels backing them.
350+
Events produced
50K+
Attendees
1B+
Brand impressions
Global
Reach
The Series
Many rooms.
One community.
Every format is a different door into the same community. Pick your lane.
Studio flagship
Pass The Aux
Explore →
Discovery funnel
Something Dope Open Mic
Explore →
Women creatives
Something Dope For The Ladies
Explore →
Alt · indie · rock
Something Alternative For The People
Explore →
Funk · soul · dance
Something Groovy For The People
Explore →
Ticketed · full scale
Concerts & Production
Explore →The Origin · Los Angeles
Founded in Los Angeles in 2019 with one goal: bring together a community of creatives (artists, musicians, designers) and create a space where they could connect, collaborate, and be seen.
What started as one LA room became a pipeline. One event per month became many. The community outgrew the city, then outgrew the country: London, Toronto, Palermo. But home never moved.
Founded in LA. Based in LA. Built for everywhere.
One community
Three audiences.
Same room.
Artists become culture. Labels find artists. Brands tap the culture. Something Dope is the room where it all happens at the same time.
For Artists
Pull up. Get seen.
Every submission is reviewed. Every artist who shows up gets seen. Don't wait to be famous before you show up.
- Pass The Aux studio sessions
- Open mics internationally
- Direct line to our booking team
For Labels & A&R
Discovery, on tap.
We've been the first US stage for artists now filling SoFi Stadium. Partner with the pipeline. Scout with us, cosign events, get first look at the room.
- Monthly residencies, many cities
- First-look scouting reports
- Co-signed showcases & tastemakers
For Brands
Culture, without the middleman.
Six-figure events, billion-impression campaigns. We produced Cymbiotika's Ulta launch at The Lillian: 1B+ impressions, Vogue editorial, roughly $20M in earned media value from one night.
- Creative direction & concepting
- End-to-end production
- Experiential design & capture
Artists before the fame
Not a series of moments.
A repeatable system.
A partial list of alumni who stepped on a Something Dope stage before the rest of the world caught up.
Alum
Myles Smith
First US show at a Something Dope Open Mic. Brit Award winner. Sold out his own 100,000+ ticket tour. Now on the road with Ed Sheeran, SoFi Stadium included.
Read the story →
Alum
Genwunner
Discovered at an open mic. Went viral, crowdfunded ~$20K, completed a 20 city tour.
Read the story →
Alum
Flyana Boss
First ever performance at a Something Dope event in 2019. Many of our shows since and multiple release parties we've produced for Flyana Boss. Five days after we produced the You Wish single release celebration, it debuted #1 on Spotify's US Viral 50 and Missy Elliott jumped on the remix.
Read the story →
Alum
Lekan
Walked in at ~300 monthly listeners. Now an international touring artist.
Read the story →
Case Study · Festival Partnership
Rolling Loud
× Something Dope
Something Dope was given the ability to run our Open Mic inside Rolling Loud, the largest hiphop festival on the planet. Festival attendees signed up to perform. Many Something Dope artists bought tickets just to come do it. Two communities cosigning each other, live and loud.
See the full case study70,000+
Festival attendees
Inside
The gates
Open Mic
Live at the festival
Largest
Hiphop festival, world
Case Study · Brand
Cymbiotika
× Something Dope
Cymbiotika's launch into 1,000+ Ulta Beauty doors, produced end to end at The Lillian. Venue sourcing, creative, custom fabrications, lighting, staffing, vendor curation, specialty talent. Covered by Vogue. Engineered to turn one room into a cultural footprint.
See the full case study1B+
Impressions
$20M
Earned media value
Vogue
Editorial coverage
1,000+
Ulta stores · the launch
Global footprint
Built in LA.
Proven everywhere.
We're building monthly residencies across multiple cities, a continuous, never ending tour system where artists can tap in from anywhere.
Los Angeles
HQ & flagship residency
London
UK expansion, 2022
Toronto
Canadian residency
Palermo
1,000-person milestone, Italy
For artists
Submit your music.
Pull up to the room.
Every submission is reviewed. Every artist who shows up gets seen. Don't wait to be famous before showing up.
Submit music →For brands, labels & teams
Bring an idea.
We'll bring the room.
Product launches, brand activations, residencies, scouting partnerships. Send the scope. We'll send back a plan.
Start a conversation →